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PHILOSOPHY
AND MISSION
For
Consumers
Leaving the hospital can be as painful and confusing as hospitalization
itself. The time-consuming task of finding effective follow-up
medical care is further complicated by determining what services
are actually necessary and appropriate.
The
easy-to-read Guide was written to assist patients and families
with the challenge of finding effective follow-up care following
hospitalization. As a comprehensive resource, the Guide describes
an array of medical services offered individuals upon discharge.
The guide answers the most pertinent questions while addressing
the most specific concerns.
While
making your hospital stay a positive experience is a priority,
assisting you in finding appropriate aftercare is also an
important component. The Guide will arm you, your physician,
and your hospital discharge planner with the knowledge necessary
to make your medical transition timely, convenient, and effective.
For
Hospital Case Managers
 The
majority of hospitalized patients and their families do not
think about the discharge process and their particular post-hospital
needs until the last minute. Today, a myriad of resources
and services often unknown to patients and their families
will allow timely discharge and effective aftercare. However,
indecisiveness caused by confusion and misunderstanding of
services delays discharge decisions. Managing length of stay
is crucial to a hospital's financial stability.
Your
Guide along the Road to Recovery is distributed by
hospitals to activate the thoughts of patients and families
about discharge on admission. By explaining the importance
of discharge planning and all options available in a comprehensive,
easy to understand format, case managers can move their clients
throughout the process in a quick and timely fashion reducing
anxiety while at the same time contributing to their hospital's
healthy fiscal outlook.
For
Providers/Advertisers
Your
Guide Along the Road to Recovery is a medical consumer
guide, published once each year and placed in the hands of
the decision maker at the actual time of need. It is distributed
through hospitals, physician offices, and direct mail to a
targeted audience and is utilized by many disciplines including
hospital case managers, physicians, trust officers, and clergy.
Our primary objectives for clients profiled in the Guide are:
1. Increase our clients' name recognition
2. Stimulate referrals to our clients
WHY
DOES BEING PROFILED IN THE GUIDE WORK?
The typical hospital patient is unaware of:
-
how to access medical care after leaving the hospital
- the
scope of medical care available
- exactly
how medical care is reimbursed
- how
to choose the best medical care provider to meet their needs
The Hospital Discharge Planner must minimize the patients'
length of stay.
-
The Guide can be easily understood by patients and families
- The
Guide stimulates the patient to consider aftercare options
quickly to ultimately lower length of stay
- The
Guide is always within easy reach for future reference and
clarification
Discharge Planning is performed in patients' rooms - not offices.
By being profiled in the Guide, we effectively
put your facility's name in the hands of the decision makers.
Consequently, the Guide provides each patient
and his/her Discharge Planner vital information on:
-
Nursing Homes
- Retirement
and Assisted Living Communities
- Rehabilitation
Centers
- Locator
Map
- Medicare/Medicaid
Information
- Support
Services
MARKETING
AND DISTRIBUTION OF YOUR GUIDE ALONG THE ROAD TO RECOVERY
Your
Guide Along the Road to Recovery is printed annually
and personalized by area for distribution in Louisville and
Lexington, Kentucky, Northern Kentucky, Cincinnati, Ohio,
Tampa, Florida and Atlanta, Georgia. The Guide has won several
national awards for both its creativity and content and has
received many accolades from advertisers, intermediate and
end-users. This Guide is promoted on our website http://www.roadtorecovery.com
as well as through workshops
and seminars held by John T. Luken.
Your
Guide Along the Road to Recovery is distributed to
patients in hospitals by the discharge planner/case manager.
The free Guide is a highly targeted marketing
tool used by hospitals to help move the patient through the
discharge planning process efficiently with the goal of reducing
their length of stay.
Your
Guide Along the Road to Recovery is distributed to
patients in physician offices primarily by nurses and the
office manager to provide supportive information for patients
not needing hospitalization. Every physician in the field
of internal medicine, family practice, orthopedic surgery
and general surgery receives a promotional letter along with
a copy of the Guide once per year. Request by
physician offices for additional copies are immediately acted
upon by our office.
In
brief Your Guide Along the Road to Recovery
is the most effective marketing tool your company will ever
use. The Guide is distributed to its specific
target audience, so there is no wasted money spent on mass
distribution of the guide to the wrong market.
If
you would like to receive free copies of, or advertise in,
Your Guide Along the Road to Recovery, please click
here.
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