Kroger Pharmacy
Louisville Marketing Area
10168 Linn Station Road
Louisville, KY 40223

January 19, 1996

Eckerd Drug Company

To Whom it May Concern:

Kroger Pharmacy Louisville Division has purchased ad space in the Luken & Nugent, "Your Guide Along the Road to Recovery" booklet for the past three (3) years. We have been very satisfied with the exposure this booklet has provided for our retail pharmacies.

Hospital discharge planners, and numerous physician offices utilize this tool not only to locate suppliers of needed health care items, such as durable medical equipment, pharmaceuticals, and home therapy, etc., but also to encourage their patients to take a more active role in the recovery or prophylactic process.

Sponsorship of this guide enables us to target the consumer at the actual time of need. Studies show that 75% of patient visits to physicians require at least one prescription, and this percentage rises upon being discharged from a hospital.

Kroger Pharmacies are easily referenced at a glance, identifying our location, phone number, hours of operation, and many of the services we have to offer our patients. Luken & Nugent prepares a beautiful and professional informational booklet and we are proud to be a sponsor.

I highly recommend sponsorship in the "Your Guide Along the Road to Recovery" booklet. It is an efficient and effective means of promoting your company name and services. I have found Luken & Nugent to be a reputable firm and look forward to a mutually beneficial relationship in 1996.

Sincerely,

Randy M. Gaiher, R.Ph.
Pharmacy Managed Care Promoter
Louisville Marketing Area